Ever wonder

why your customers buy what they buy?

Why they go where they go?

Think what they think?

Say what they say?

Choose what they choose?

Hate what they hate?

Love what they love?

Ever wonder why your customers do what they do?

We do.

Martin Palamarz


Charles Beaumont


Jochem van der Veer


Kees van Lierop

Full Stack Engineer

Roemer Bakker

Backend Engineer

Malgorzata Kozlowska

Full Stack Engineer

Colin Werkhoven

Backend Engineer

Jessy Tejero Loijens

Growth Hacker

Jeroen Rijskamp

Marketing Strategist

David Krijgsman

Full Stack Engineer

Ihor Prokopenko

QA Engineer


We created our company to help you understand exactly why your customers do what they do. When you understand why they do what they do, you can do what you do – better.

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  • 1

    Understand why people do what they do.

  • 2

    Journeys align teams and workflows.

  • 3

    Asynchronous collaboration is a better way to work.

  • 4

    Big data tells you what, small data tells you why.

  • 5

    It’s not hard to align when everyone knows the truth.

Trusted by customer-centric teams
TheyDo is used by bol.com
TheyDo is used by Randstad
TheyDo is used by Ticketmaster
TheyDo is used by Bridgestone
TheyDo is used by Albert Heijn

Hear how they scale customer-centric collaboration