Ever wonder

why your customers buy what they buy?

Why they go where they go?

Think what they think?

Say what they say?

Choose what they choose?

Hate what they hate?

Love what they love?

Ever wonder why your customers do what they do?

We do.

Martin Palamarz

Co-Founder

Charles Beaumont

Co-Founder

Jochem van der Veer

Co-Founder

Kees van Lierop

Full Stack Engineer

Roemer Bakker

Backend Engineer

Malgorzata Kozlowska

Full Stack Engineer

Laurens Nieuwendijk

QA Engineer

Why?

We created our company to help you understand exactly why your customers do what they do. When you understand why they do what they do, you can do what you do – better.

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  • 1

    Understand why people do what they do.

  • 2

    Journeys align teams and workflows.

  • 3

    Asynchronous collaboration is a better way to work.

  • 4

    Big data tells you what, small data tells you why.

  • 5

    It’s not hard to align when everyone knows the truth.

Trusted by customer-centric teams

Hear how they scale customer-centric collaboration