A journey-centric revolution

We’re fueling a journey-centric movement where organizations can deliver great customer experience by working as one.

Enter Journey Management

Journey Management is an approach we’ve devised that brings instant customer and company alignment. Scale service design by putting every decision in a journey-centric framework — and see precisely how journeys cut through teams, products, and services.

How we got here

Building TheyDo has taken a whole lot of time, commitment, and positive energy. Our flywheel is spinning, and it accelerates with every feature release and every customer we successfully onboard.

How it started

In 2019, our three co-founders transformed TheyDo from a consultancy company to a user-friendly software platform for customer journey management.

A beautiful journey management platform

They built the first scalable version of the tool together with a team of engineers. We’ve grown exponentially since then, thanks to the increasing need for data integration, customer insights and a remote way of working.

Capital injection

Now, in 2022 we’ve raised 1.7 million euros from investors to continue expanding our team alongside the platform’s functionalities and integrations.

Our vision

We see a future where journey-centric working is the norm for every company and they can easily scale service design across teams, products, and geographies.

Meet our team

We’re a growing team with a customer-centric mindset, dedicated to helping you deliver a great customer experience.

Martin Palamarz - co-founder TheyDo

Martin Palamarz


Charles Beaumont - co-founder TheyDo

Charles Beaumont


Jochem van der Veer - co-founder TheyDo

Jochem van der Veer


Kees van Lierop

Full Stack Engineer

Roemer Bakker TheyDo

Roemer Bakker

Backend Engineer

Gosia TheyDo

Malgorzata Kozlowska

Full Stack Engineer

Jeroen Rijskamp TheyDo

Jeroen Rijskamp

Marketing Strategist

David Krijgsman

Full Stack Engineer

Profile picture Ihor Prokopenko

Ihor Prokopenko

QA Engineer

Profile picture Bastiaan Gielliet

Bastiaan Gielliet

Journey Owner Acquisition

Alexis Podolny TheyDo

Alexis Podolny

Enterprise Lead

Kaspar Kazil TheyDo

Kaspar Kazil

CX Lead

Guido Knook TheyDo

Guido Knook

Product Designer

Profile picture Cristian Dragomir

Cristian Dragomir

Full Stack Engineer

Profile picture Dario Brozzi

Dario Brozzi

Frontend Engineer

Profile picture Alex Malka

Alexander Malka

Backend Engineer

Profile picture Parker Budding

Parker Budding

Account Executive

We’re growing!

As we expand, TheyDo is looking to hire for a number of key roles. See if you’re the right fit.

See vacancies

Words we live by

Our core values are the driving force behind every decision we make.


We fully trust in the power of connecting the dots around the customer journey, and we enable our customers to make the same confidence-driven decisions.


We’re constantly challenging ourselves to develop the most visually simple and customizable tool that offers customers full ownership and flexibility.


We believe that working together effectively across teams is what fuels customer-built growth.


We foster a culture of empowerment and accountability by making the same insights and priorities available to everyone – a single source of truth.

Trusted by Enterprise organizations worldwide

Join the revolution