Let's get practical! Today we hear how Minyou (KPN Netwerk) and Mijke (Guidion) use journeys to build a bridge between customer experience and business operations.
The what TheyDo blog
Future-forward perspectives on customer journeys, CX, personas and customer-centric collaboration from home

Journeys help Essent to avoid opinions and deliver services faster
How Essent uses personas and journeys to align everyone on what its service partners and customers need when shopping for products to go (more) green.
Design Thinking is a wonderful problem-solving process. But it's linear. Until it isn't. Here's how we turned the flow into a flywheel that keeps on spinning.
Structure your Journey Framework so everything fits in.
Customer stories

Journeys help Essent to avoid opinions and deliver services faster
How Essent uses personas and journeys to align everyone on what its service partners and customers need when shopping for products to go (more) green.
When VEMT started using Journeys to help its customers buy in a smart way, closing deals went a lot faster.
Since TomTom Telematics rebranded its B2B into Webfleet Solutions, following the company’s acquisition by Bridgestone, the fleet management solution is on its way to becoming Europe’s top customer-centric choice.
Bol.com, the leading online retailer in the Netherlands set out to fundamentally change the way they combine Big and Small Data with TheyDo playing a critical role.
Innovation

The double diamond lacks a feedback loop, so we built it
Design Thinking is a wonderful problem-solving process. But it's linear. Until it isn't. Here's how we turned the flow into a flywheel that keeps on spinning.
Design Thinking is incredibly hard to scale. Especially across vertical process-oriented organisations. So what can you do about it?
Yesterday I listened to Marc Andreessen’s essay on “It’s time to build” and it struck me that he is a great design thinker at heart.
Have you ever wondered how to make your marketing efforts more effective? There’s a simple trick hiding in plain sight.
Tools & Methods

Get started by building a Journey hierarchy
Structure your Journey Framework so everything fits in.
Here are the 5 vital steps to create personas that actually work, explained in a way you never heard before.
Webinars

Redefining Customer Journey Management #4
Let's get practical! Today we hear how Minyou (KPN Netwerk) and Mijke (Guidion) use journeys to build a bridge between customer experience and business operations.
Hear from CX Leaders at ING and RTL how they organise teams around the customer journey.
Hear from CX Leaders at Ace&Tate and Vodafone how they set up a journey framework to organise customer journeys.
In this new webinar series by TheyDo & Essense, we put companies in the spotlight that have adopted customer-centric changes in 2020 to enable collaboration and innovation, even while remote.