The what TheyDo blog
Future-forward perspectives on customer journeys, CX, personas and customer-centric collaboration from home
Introducing Prioritisation: A new way to align across journeys and teams
Knowing what to do next and why across the entire Customer Experience just got a lot easier.
While most companies have made the transition from waterfall to agile, from spreadsheet-centric to project management, from analogue to digital — the same problems still exist everywhere: Departments don’t like to talk to each other while the customer journey forces them to do it anyway.
Looking for an edge to outperform your competitors? Stop paying for expensive market research, use the power of small data and get unique insights with less than a day of work.
Customer stories
Journeys help Essent to avoid opinions and deliver services faster
How Essent uses personas and journeys to align everyone on what its service partners and customers need when shopping for products to go (more) green.
When VEMT started using Journeys to help its customers buy in a smart way, closing deals went a lot faster.
Since TomTom Telematics rebranded its B2B into Webfleet Solutions, following the company’s acquisition by Bridgestone, the fleet management solution is on its way to becoming Europe’s top customer-centric choice.
Bol.com, the leading online retailer in the Netherlands set out to fundamentally change the way they combine Big and Small Data with TheyDo playing a critical role.
CX
Customer-focused companies have the highest average three-year growth in sales. Only 13% of organizations achieve.
While most companies have made the transition from waterfall to agile, from spreadsheet-centric to project management, from analogue to digital — the same problems still exist everywhere: Departments don’t like to talk to each other while the customer journey forces them to do it anyway.
Innovation
The double diamond lacks a feedback loop, so we built it
Design Thinking is a wonderful problem-solving process. But it's linear. Until it isn't. Here's how we turned the flow into a flywheel that keeps on spinning.
Design Thinking is incredibly hard to scale. Especially across vertical process-oriented organisations. So what can you do about it?
Yesterday I listened to Marc Andreessen’s essay on “It’s time to build” and it struck me that he is a great design thinker at heart.
Have you ever wondered how to make your marketing efforts more effective? There’s a simple trick hiding in plain sight.
Journey Management
Your customer journeys will tie your business together
While most companies have made the transition from waterfall to agile, from spreadsheet-centric to project management, from analogue to digital — the same problems still exist everywhere: Departments don’t like to talk to each other while the customer journey forces them to do it anyway.
New features
Introducing Prioritisation: A new way to align across journeys and teams
Knowing what to do next and why across the entire Customer Experience just got a lot easier.
Tools & Methods
Do in 5 hours what a market research report does for 50k
Looking for an edge to outperform your competitors? Stop paying for expensive market research, use the power of small data and get unique insights with less than a day of work.
Structure your Journey Framework so everything fits in.
Here are the 5 vital steps to create personas that actually work, explained in a way you never heard before.
Webinars
Redefining Customer Journey Management #5
The big wrap-up. Get the overview of all episodes condensed into an actionable checklist.
Let's get practical! Today we hear how Minyou (KPN Netwerk) and Mijke (Guidion) use journeys to build a bridge between customer experience and business operations.
Hear from CX Leaders at ING and RTL how they organise teams around the customer journey.
Hear from CX Leaders at Ace&Tate and Vodafone how they set up a journey framework to organise customer journeys.