The what TheyDo blog

Future-forward perspectives on customer journeys, CX, personas and customer-centric collaboration from home

Journeys help Essent to avoid opinions and deliver services faster

How Essent uses personas and journeys to align everyone on what its service partners and customers need when shopping for products to go (more) green.

Customer stories

Let's get practical! Today we hear how Minyou (KPN Netwerk) and Mijke (Guidion) use journeys to build a bridge between customer experience and business operations.

Webinars

Customer stories

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Journeys help Essent to avoid opinions and deliver services faster

How Essent uses personas and journeys to align everyone on what its service partners and customers need when shopping for products to go (more) green.

Customer stories

Since TomTom Telematics rebranded its B2B into Webfleet Solutions, following the company’s acquisition by Bridgestone, the fleet management solution is on its way to becoming Europe’s top customer-centric choice.

Customer stories

Innovation

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The double diamond lacks a feedback loop, so we built it

Design Thinking is a wonderful problem-solving process. But it's linear. Until it isn't. Here's how we turned the flow into a flywheel that keeps on spinning.

Innovation

Tools & Methods

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journey hierarchy explained

Get started by building a Journey hierarchy

Structure your Journey Framework so everything fits in.

Tools & Methods

Here are the 5 vital steps to create personas that actually work, explained in a way you never heard before.

Tools & Methods

Redefining Customer Journey Management #4

Let's get practical! Today we hear how Minyou (KPN Netwerk) and Mijke (Guidion) use journeys to build a bridge between customer experience and business operations.

Webinars

In this new webinar series by TheyDo & Essense, we put companies in the spotlight that have adopted customer-centric changes in 2020 to enable collaboration and innovation, even while remote.

Webinars