Customer-Centric Transformation

    The customer-centric transformation is accelerating teams and organizations everywhere. Find out how.


    About this session

    One of the most effective methods to work customer-centric is Design Thinking. Design thinking can seem easy, especially when done through fun workshops. But the real transformational power of DT gets unlocked when the framework can be scaled. In the customer-centric transformation, Design Thinking plays a key role that changes how people understand and solve problems.

    Watch this webinar with Jochem van der Veer, and Martin Palamarz, Founders of TheyDo, to hear how working customer-centric transforms the way large organizations produce breakthrough results.


    Key moments

    Do you want to quickly jump to the goodies? Here’s a few chapters:

    08:55 – The difference between big and small data and the magic of personas

    23:06 – Why customer journey mapping is so hard to scale

    34:12 – How to look at different strategic horizons, customer-centric

     

    Want to get the slides?

    No problem, we’ll be happy to send them over. Just drop Jochem ([email protected]) a line and you’ll get them in minutes.

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