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The fundamental flaw of Design Thinking and how to fix it

Design Thinking is incredibly hard to scale. Especially across vertical process-oriented organisations. So what can you do about it?

Jochem

May 19, 2020

#Innovation


It’s important to understand who your customers are, and why they do what they do. With Personas, you create visual profiles of the most important customer types. This way, your team will share a common language about who your customers are.

Personas