Customer Journeys. Circular experience.

Map your customer journey. Focus on the right problems. Improve your customer experience. Repeat.

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Visualize customer journeys. Present what your customers think, say and do.

Steps and phases.

Steps help you to describe every single experience of your customer. Divide steps into phases to give a broader overview.

✓ Unlimited steps and phases
✓ Define a journey your way
✓ Compare steps for any customer

Create empathy
arcs with moods

Typically your customer has a certain mood while having an experience. If you map how your customer feels TheyDo shows the emotional arc.

✓ Simple empathy mapping
✓ Show a journey ‘temperature’
✓ Know how customers feel

and observations

Track what people say when they talk about you. Share observations how people behave.

✓ Track individual user comments
✓ Share observations
✓ Empathize with moods

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and tags

Track where or how your customer interacts with you. Then easily find different interactions other customers have.

✓ Compare different journeys
✓ Tag in your own way
✓ Search & find anything

Attach images
and files

Attach photos or files that support your findings. Make your journey about real customers.

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One customer,
unlimited journeys

You can create high level journeys or go very detailed. One persona can have unlimited journeys. It’s up to you.

We created TheyDo because our clients needed a framework to make decisions — there wasn’t anything like this on the market before.
Jochem van der Veer Co-Founder TheyDo

Present beautiful customer
journeys to anyone

TheyDo helped us in redefining our entire way of working by placing our user in the center of everything we do.

Jildert Huitema [former] Global CX Lead

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Present beautiful customer journeys to anyone

Try TheyDo for Free