Design Thinking as a circular process

Capture the entire double diamond workflow not once, but every time. Scale insights from projects across the company.

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Make Design Thinking a company-wide practice

TheyDo helps you to keep track of every challenge. Connect personas, journeys, and solutions in one place.

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Start by defining the business challenge

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Create a persona and match their journey

Create a new customer journey from scratch or connect an existing journey to solve your challenge.

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Create one or more problem statements

Find the right problem using your customer journey. Highlight exactly where the most important problems are.

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Know what to focus on and why

Look at the problem from the customer’s perspective. Identify the gap and know what to do.

✓ Get customer’s perspective
✓ Compare business goals
✓ Track progress
✓ Collaborate with your team

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Track solutions from idea to validation

Once you have found the right problem it becomes much easier to generate ideas to solve it.

✓ List all your ideas
✓ Rank in line with customer needs
✓ Track what’s validated
✓ Build a repository of ideas

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Try TheyDo today

Apply Design Thinking on every project.