as a circular process
Capture the entire double diamond workflow not once, but every time. Scale insights from projects across the company.
Make Design Thinking
a company-wide practice
TheyDo helps you to keep track of every challenge. Connect personas, journeys, and solutions in one place.
Start by defining the
Create a persona and map their journey
Create a new customer journey from scratch or connect an existing journey to solve your challenge.
Create one or more
Find the right problem using your customer journey. Highlight exactly where the most important problems are.
Know what to
focus on and why
Look at the problem from the customer’s perspective. Identify the gap and know what to do.
✓ Get customer’s perspective
✓ Compare business goals
✓ Track progress
✓ Collaborate with your team
from idea to validation
Once you have found the right problem it becomes much easier to generate ideas to solve it.
✓ List all your ideas
✓ Rank in line with customer needs
✓ Track what’s validated
✓ Build a repository of ideas
Trusted by these customer-centric companies.
Try TheyDo today
Apply Design Thinking on every project.