As you start scoring opportunities, you might find that you need some standardization across your teams when they prioritize their own opportunities.
An often asked question is; what does it actually mean to have ‘80% business value’? One team might interpret this completely different from other teams.
If this is a challenge you’re facing, scorecards can help you standardize the way teams prioritize opportunities across your organization.
Creating a simple scorecard
The most simple scorecard explains what the different scores for customer value, business value, and effort mean for your organization. A simple scorecard is made up of several elements:
- Scoring criteria: Describes how you define customer value, business value, and effort. In a simple scorecard, you simply choose one definition for each of these criteria.
- Scoring guide: This specifies the meaning of each score; e.g. what do we mean with ‘2/5 expected CSAT increase’?
In practice, a simple scorecard could look like this. The criteria are all made up; feel free to replace them with your own.
To download the simple scorecard, click here.
Creating an advanced scorecard: Weighted scoring
If you want to include more criteria in your scoring, or even combine criteria together, you can use ‘weighted scoring’. A weighted scorecard is made up of several elements:
- Scoring (sub) criteria: Describes how you define customer value, business value, and effort. In a weighted scorecard you can choose multiple sub-criteria for each of those main criteria.
- Scoring guide: This specifies the meaning of each sub-criterion score; e.g. what does a ‘2/5 impact score’ mean?
- Weights: These determine how much each sub criterion is taken into account.
Have a look at an example below. The sub criteria are all made up; you are free to replace them with criteria that make sense for you.
To download the weighted scorecard, click here.
If you want to make a scorecard yourself, use the following formula:
Main criterion score = ((Sub criterion A score/5)*Sub criterion A weight)+((Sub criterion B score/5)*Sub criterion B weight)+Etc.
So in the example above: Customer value score = ((CSAT score/5)*CSAT Weight)+((Impact score/5)*Impact weight)
Creating a scorecard is a co-creative exercise
Creating your own scorecard will probably need some alignment between different roles. To do this, gather the same people you would invite to a prioritization session, making sure many perspectives are represented. Then, brainstorm criteria and scoring guides together.