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What Are Opportunities?

What Are Opportunities?

Opportunities help you to identify and prioritize the key areas for improvement in your journeys. This guide introduces opportunities and helps you get started.

What are opportunities?

Opportunities help you to identify and prioritize the key areas for improvement in your journeys. They help you to summarize your insights, focus on the right problem and inspire others to create innovative solutions. They are the linking pin between customer problems in a journey, and the strategic priorities from the business.

Why opportunities are the missing link in your workflow

“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it”.

Albert Einstein

Clearly defining problems is a key step in any problem-solving challenge. Opportunities help you do this, and more:

  • Summarize your insights: Opportunities force you to reduce a big number of insights in a journey to several key problem areas. This helps you to keep things manageable while also helping you to communicate your most important insights to others.
  • Focus on the right opportunities: The better you define and prioritize a problem, the more likely you are to find a good solution. Opportunities help you articulate problems and identify which ones are crucial to your customers or business. This helps ensure that you create solutions that solve the right problems.
  • Inspire great solutions: Well defined opportunities often spark unexpected solutions to problems. Every opportunity you create is saved in the opportunity repository, and can be used by others in any other journey. Therefore an opportunity you create might help others define their core problems, and the other way around.

Opportunities in the Journey Management workflow

Opportunities form the linking pin between journeys and business priorities. In the innovation process, Opportunities are used to prioritize the right problems before going into defining the solutions.

This is an important step to take; if you jump to solutions straight away without taking a moment to consider the core problems, you risk developing solutions that solve the wrong problems. That means you will miss better opportunities and waste resources in the process.

If you jump to solutions straight away without taking a moment to consider the core problems, you risk developing solutions that solve the wrong problems.

Ready to start spotting your own opportunities?

Our guide on creating opportunities will have you identifying your own opportunities in no time!



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