How it works

A customer-centric workflow from problem to solution.

business challenges

Define what’s in
and out of scope

Start by defining what part of a business goal or strategy you want to solve.

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Make sure you understand each customer type

Give your customers a name and face making it easy for everyone to relate to them when making decisions.

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persona mapping
customer journeys

Turn insights into
actionable journeys

Map journeys to demystify your customer behavior. Know what happens where and why when every step in a journey is uncovered.

TheyDo helped us define the why behind the customer segmentation data we use to deliver a better service to our customers.

Marc Liem B2B Marketing Albert Heijn

Highlight opportunities for innovation

Highlight the most important problems in your customer journey to show what matters most.

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problem finding in customer journey

Prioritise solutions customers need

Prioritizing your backlog becomes easy once you know which solutions fit the real problem you want to solve.

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prioritize and validate solutions

Share journeys company wide

Rally everyone around the customer by sharing your journeys company-wide.

The team behind TheyDo has extensive experience in helping companies get customer centric, which means the product is constantly evolving.
Wilco Donna Certified Agile Coach (KPN)
share customer journeys

Trusted by these companies that make things people want.

Try TheyDo today

If you’re curious about what your customers need,
you can innovate with TheyDo.

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