Customer journey framework
unites teams
If you are serious about customer experience, you have a single source of truth revealing how all customer journeys are connected.
Give TheyDo a try
A single source of truth
everyone understands
Journeys are like building blocks to visualize the entire customer experience. Group them on boards to see the big picture or look at individual journeys to see the detailed context.
Only TheyDo links
everything together
We know how important it is to create a shared understanding of the customer journey experience. With a single source of truth you can easily compose, you can view how all customer journeys connect and relate to another.

3 principles for smart
journey management
Whether you start small or company-wide, TheyDo lets you quickly link and connect journeys into a cohesive system.
Journeys are your building blocks for overview
Create journeys once, then use them in different overviews to tell your story.

One hierarchy, many zoom levels
TheyDo keeps you organized when you add more journeys to your workspace. No matter where you are, you can zoom in and out anytime.

Cross-team collaboration
No silos, just everyone working together in real-time to map their projects, initiatives, and innovations against journeys.

Everything in one
customer-centric place
When journeys become unified in a single system, you not only know who is working on what, but you also know what’s next.

A single taxonomy
Keep your journey management setup organized when everyone speaks the same language.

Journey owners
Big or small, every journey has an owner. Journey owners get notified of all changes.

Invite stakeholders to the party
Manage rights on all levels. Invite stakeholders to view, and teammates to contribute and collaborate together.

Track activity & get notifications
Give everyone an update on what happened where. Subscribe to email digests, @mention your colleagues and collaborate asynchronously.
Marloes Bos Partner Lifecycle Lead bol.comTheyDo enables us to align our understanding of our partners and reveal what to do next and why.

Don't take our word for it

Jasper van Heusden
Strategy at E+

Deepak Birdja
UX Designer at Randstad

Selma Loor
Senior CX Strategist at Bridgestone
Journey Management in action
Rob Paauw, Manager customer experience at PostNL, shares how the company's teams are coming together through a journey-centric way of working.
Fragmented data drags down lots of teams, keeping them from seeing the big picture and aligning on what’s important. Jumbo is successfully using Journey Management to flip the script within their organization.
Journeys are becoming the focal point of Van Lanschot’s ambitions to connect the customer experience with business goals. They’re using journey-centric tooling to understand the opportunities and solutions that will make the most impact.
Check an example or book a free demo
