Watch the video recording here.
About this session
One of the most effective methods to work customer-centric is Design Thinking. Design thinking can seem easy, especially when done through fun workshops. But the real transformational power of DT gets unlocked when the framework can be scaled. In the customer-centric transformation, Design Thinking plays a key role that changes how people understand and solve problems.
Do you want to quickly jump to the goodies? Here’s a few chapters:
08:55 – The difference between big and small data and the magic of personas
23:06 – Why customer journey mapping is so hard to scale
34:12 – How to look at different strategic horizons, customer-centric
Want to get the slides?
No problem, we’ll be happy to send them over. Just drop Jochem ([email protected]) a line and you’ll get them in minutes.